The AXE Campaign we at Silk Screen Apparel were promoting has officially ended! It was a great success along with our partners from Apparel Media and of course our participating fraternities and other college groups! The campaign was powered by AXE Body Spray who, through us and some other screen printers across the country, was reaching out to their target audience – College Male Students! Through our sales and marketing outreach and of course our print quality and capabilities Axe is able to reach their target market in the form of t-shirts! These t-shirts were fuly customizable by our participating fraternities and others, but the only catch was that they had an AXE logo on the back or the sleeve!

As you can see in the pictures the AXE logo was small on the back or the sleeve so the college groups could still use their creativity and their own logos and designs to the max! But above all, the best plus point was the amazing deals these groups were getting! Shirts were priced as low as $1.00 for the Shirts + Print on front and back for the college group! Now we know that college students are on a limited budget, or broke , so this helped them a lot!

Some of the fraternities that took advantage of this are Sigmu Nu at Cal State Fullerton, Delta Chi at Cal State Fullerton, Phi Delta Theta at University of California Riverside, Lambda Phi Epsilon at Carnegie Mellon University, Phi Kappa Psi at San Diego State University, Beta Chi Theta at Cal Poly Pomona University, and Beta Chi Theta at Florida Atlantic University!

We enjoyed working with these groups and producing for them. We also would like to thank Axe and Apparel Media for partnering with us to spread the campaign!

Look for many more campaigns to follow from other great companies like Axe for your group!

Silk Screen Apparel Team.